Kompass Koffee SEO

What We Did

Kompass Koffee had strong branding but weak SEO, with no structured content and no readiness for AI-driven search. We built and ran an SEO and answer engine optimization program to turn the site from a store into a coffee resource and grow its organic visibility.

The work combined technical fixes, structured data, educational content and local SEO for Toronto and the GTA, so the brand could be found in both traditional search results and AI-generated answers.

From Start To End

We started in May 2026 with a full website audit, competitor benchmarking against Kafka's Coffee, and keyword and market demand research. That research shaped a keyword strategy and a content plan covering educational coffee guides, local search content, lifestyle articles and question-based content for AI answers and featured snippets.

From June we fixed crawl and indexing issues, deployed JSON-LD schema for Product, Organization, Article and FAQ, and improved Core Web Vitals and mobile performance. We then published brewing guides, flavor profiles and sustainability content linked to product pages, built local content around Toronto coffee roasting and GTA coffee delivery, strengthened business profile trust signals and set up review outreach, reviewing performance and refining the strategy each month through September.

Results Delivered

• Monthly Google search impressions grew 3,700%, from 10 in May 2026 to 380 in September 2026
• Monthly Google search clicks grew 2,325%, from 4 to 97 over the same period
• Search clicks grew every month: 4 in May, 60 in June, 64 in July, 78 in August and 97 in September
• Average search position improved from 10.5 to 6.8, with click-through rate above 20% every month from June to September
• Organic search users grew 1,100%, from 4 in May 2026 to 48 in June 2026
• Organic search sessions grew 27%, from 79 in August 2026 to 100 in September 2026