Versatile Prints SEO

What We Did

We built the Versatile Prints website on Shopify for a Toronto print shop that offers print products, large format signage, promotional items, printed packaging and custom apparel. The store lets customers choose sizes, quantities and finishes, upload print-ready artwork and order online, and it includes a quote form for custom apparel in screen printing, embroidery, DTF and HTV.

We also handled SEO, targeting Toronto product searches such as flyer, banner, postcard and table cover printing. We tracked results across Google Analytics, Google Search Console and Google Business Profile.

From Start To End

After launch, we measured search performance in Google Analytics, Google Search Console and Google Business Profile, and reported the results to the client. Search Console data from November 2025 to January 2026 shows impressions and clicks growing every month, and the Business Profile sent more visitors to the website in January than in December.

Results Delivered

• Google search impressions grew 75%, from 982 in November 2025 to 1,720 in January 2026
• Google search clicks grew 39%, from 41 to 57 over the same period
• Clicks from searches for the brand name rose from 20 to 34 between November and December 2025
• Organic search brought 42 sessions in December 2025, the second largest channel after direct traffic
• Google Business Profile views rose from 26 to 36, and website clicks from the profile rose from 7 to 12, between December 2025 and January 2026
• The site began appearing for non-branded searches such as custom table cover (67 impressions) and flyer printing toronto (60 impressions) in December 2025